Ross Brawn and Adam Parr's recently released title, Total Competition, has been met with brilliant reviews. Lauded as the most compelling, comprehensive and revealing insight into what it takes to get to the top in Formula One that has ever been published, the book spans four decades, during which Ross Brawn was one of the most innovative and successful technical directors and then team principals in Formula One. Leading Benetton, Ferrari, Honda, Brawn and Mercedes, he worked with World Champions Michael Schumacher, Jenson Button and Lewis Hamilton. Now, in this fascinating book written with Adam Parr (who was CEO and then chairman of Williams for five years), he looks back over his career and methods to assess how he did it, and where occasionally he got things wrong.
Total Competition is a definitive portrait of modern motorsport. In the book, Brawn and Parr explore the unique pressures of Formula One, their battles with Bernie Ecclestone, and the cut-throat world they inhabited, where coming second is never good enough. Just as Sir Alex Ferguson used his experiences as a football manager to write Leading, this book will appeal not only to the millions of Formula One fans who want to understand how Brawn operated, it will also provide many lessons in how to achieve your business goals.
F1 Fanatic said it was "...an absorbing and revealing read. A few years from now we may reflect on this as one of the most important books on Formula One to appear for a long time." While The Express said that "even if you have no prior knowledge of or interest in Formula One, Total Competition still offers valuable lessons on how to succeed in pressurised environments and forge working relationships with difficult colleagues. And for those in love with the sport, it is a must-have insight into the awe-inspiring career of a true motor racing great."
It was great to see Ross Brawn interviewed for The Guardian last week. Click below to read the article in full.